MeidasTouch Might Have the 5 Million Subscriber Touch—But Here’s What Caught My Eye
A producer’s first impression of the YouTube powerhouse MeidasTouch—and what content creators can learn from it.
I've become a little addicted to watching shows from YouTube's Podcast list. I originally set a goal to watch two a week—this week I watched three.
As promised, I'm sharing my first impressions through a producer’s lens.
Now, full disclosure—these are "first pass" reviews. I know I need to binge more episodes to offer a deeper analysis, and I will. But for now, consider this the beginning of a conversation.
Here’s the mission:
To help you discover reliable voices online—and to help experts like you turn your expertise into compelling content.
Because here's what I believe:
When you start thinking like a producer, you not only learn how to navigate this ever-expanding media landscape—you also begin to identify trustworthy experts and see how you can bring your own message to life through video, podcasts, or social content.
This week: MeidasTouch
I watched this episode more for the production than the substance.
To be honest, I’m not as drawn to news with a clear slant—though I know many of you might be. Like The Megyn Kelly Show and Breaking Points, this show definitely has a point of view.
But here’s what stood out to me:
It reinforces what I’ve been saying—personalities are outperforming traditional journalists in today’s media landscape.
More often than not, it’s personalities that shape public opinion, not just facts.
Let’s be real about that.
First Impression
The logo initially threw me off. It gave the impression this was a show about business or entrepreneurship—three guys casually chatting. But once I hit play, I was surprised to find a solo host weaving together political commentary, media clips, and interviews. (By the way I only caught two anchors delivering updates)
Based on the logo, I almost didn’t tune in—but I’m glad I did.
As I explored more of the YouTube channel, I realized this isn’t just one person behind a mic. The MeidasTouch team is diverse, prolific, and clearly working hard to earn their million+ subscribers.
MeidasTouch isn’t just a podcast—it’s a full-fledged media network.
From a production standpoint, I was genuinely impressed.
And here’s the best part:
The production value is strong, but it’s not out of reach. This type of show could easily be produced with consumer tools like Riverside.fm or Streamyard.
That realization?
It inspired me—and it should inspire you, too.
»By the way if you are planning on subscribing to Riverside.fm USE my code OCR15«
Think Like a Producer
This show takes WORK!
Shoutout to
who I follow on X and had a few SOTS (soundbites) make the show, with credit.Surprisingly, I enjoyed the 20-minute monologue. The pacing, structure, and commentary held my attention.
But let’s be real—if you're putting on your journalist cap and aiming to produce truly compelling content like this, it takes time… and a team.
More takeaway tips:
Strong use of thumbnails—but a few brand disconnects.
Most of the thumbnails feature the host, which works well if your audience already knows and trusts you. But as an outsider, I was thrown off. The logo feels polished and business-professional, while the host comes across as casual and conversational.
There’s a mismatch there—and I believe the branding should reflect the actual viewer experience.
That said, the thumbnails are eye-catching, and they do their job. The bold yellow font is everywhere on YouTube these days. Personally, I’m not sold on it. I’d love to see more shows experiment with other standout color choices. Not everything has to be yellow to win.
Soundbites are great—but context matters.
The host casually and confidently referenced Jesse Watters calling Trump “daddy,” but to my knowledge, he never explained where that quote actually came from.
For the viewer, that missing context can distract—or even discredit—the delivery.
Make sure you provide either full soundbites, SOTS, or provide background. “Daddy” in a banner and verbally is clever following this headline!
Words Over Visuals
In traditional television, visuals do the heavy lifting. But on YouTube—especially in the podcast space—it’s your words that carry the weight.
Even when I’m watching, I find myself listening more than anything. It’s a visual platform, yes—but the voice, the message, and the delivery matter more.
That’s why when producing long-form content, I recommend studying MeidasTouch. His delivery is casual yet direct—like an old-school radio host. It’s personable, calm, and surprisingly engaging.
At least, that’s how it struck me.
I would love to know your take.
Watch MeidasTouch and let me know if you liked it or not!
Monetization Strategy
ADD-Free for members of the network
This channel has enough subscribers to warrant this but I have seen other growing channels like
have subscriber features. Maybe it is worth adapting this concept early to make paying appealing.I plan to circle back and binge more but in the meantime, check out MeidasTouch for yourself
Looking for an Executive Producer for your own online long-form project or Showrunner for your network?
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