Quotes from the video to provide a simplified takeaway:
STARTING A PODCAST ON SUBSTACK
“If you're a creator on Substack and want to start a podcast—you can. It’s easier than you think.”
“Substack is the only platform where you can publish and collect emails at the same time. And emails are money.”
PODCAST PREP
“Don’t just turn on the mic. Have a plan, a structure, and a strategy before you hit record.”
“Every episode needs a purpose. What’s the promise you’re making to your listener—and are you keeping it?”
“Think about your podcast like a dinner party. Who’s coming, and what are you serving them?”
AUDIO & VIDEO QUALITY
“If you're going live, don’t skimp on lights, mics, or your setup. You can’t sound credible if you sound like a tin can.”
“A lav mic and some decent lighting go a long way in building trust.”
TECH + TOOLS
“Use platforms like Riverside or StreamYard to store your podcast content and clip later—it makes distribution way easier.”
“Substack lets you go live and publish—but if you want flexibility, store your content on a platform like Riverside too.”
SOCIAL MEDIA STRATEGY
“Trying to convert Instagram followers into podcast listeners? That’s hard. Emails convert better—every time.”
“Promote smarter: audiograms in your stories with clickable links work better than feed posts with captions.”
STRUCTURE & CTA
“Every show should have a strong open, a clear message, and at least three calls to action.”
“Mention your services in the episode—don’t be shy. Podcasting is a platform, but it’s also a business tool.”
TRACKING PERFORMANCE
“Know your numbers. Who’s downloading, listening, commenting? Track it, or you won’t know what’s working.”
“Your podcast data will tell you what to double down on—listen to it.”
THE BIGGER PICTURE
“Independent creators need financial support. Email is your direct line to your audience. Build it.”
“Podcasting on Substack isn’t just about the mic—it’s about building a content system that supports your bigger goals.”
Share this post