How to Build a Media Presence from Scratch | TV Producer’s Playbook
The signature framework to help you kick-off your on-camera journey
What if the life you want is on the other side of your voice?
In this episode, I share how to **build a media presence from scratch**—even if you feel invisible, overlooked, or behind in today’s fast-paced digital world.
I’m Jamie Maglietta, a television news veteran with 20+ years of experience at CNN, FOX News Channel, MSNBC, and BET. My career as a producer taught me how to create clarity, confidence, and structure so on-camera talent could shine. Now I help experts, authors, and entrepreneurs do the same—by building confidence through content.
In this solo episode you’ll learn:
✔️ Why confidence is built through content (not just preparation)
✔️ Why the media is already scrolling your feed—and how to show up like they’re watching
✔️ How to treat your social media like your own media channel
✔️ My WHAT Framework (Who, How, Approach, Transformation) for creating content that attracts press
📌 Resources Mentioned:
- Free Online Audit: www.oncamready.com
- Watch Episodes on YouTube: https://www.youtube.com/@oncamready
- Learn more about my program to help you turn your expertise into content: https://oncamready.com
If you’re ready to move from **unknown to known**, hit **subscribe**, share this episode, and start showing up with confidence.
Chapters:
00:00 – What Impression Do You Make on the Press?
00:40 – The Power of Finding Your Voice
01:11 – Introduction: Jamie Maglietta & Unknown to Known
01:49 – Today’s Focus: On-Camera Framework
02:34 – Subscribe & Bonus Green Room Pep Talks
03:16 – Why Online Presence Matters for Media
04:05 – Why Experts Must Show Up Online
05:15 – New Media Landscape & Opportunities
06:09 – Think Like a Producer
06:58 – Confidence is Built Through Content
07:59 – Content as Rehearsal for Authority
08:21 – Bootcamp & Substack Community Invitation
08:38 – Breaking Down Your Life’s Work into Talking Points
09:22 – First Impressions Matter: What Will Press See?
10:09 – Program Your Social Media Like a Media Channel
11:02 – Overcoming Saturation & Standing Out in Your Niche
11:51 – Showing Up Builds Publicist & Press Opportunities
12:32 – Podcast Growth & The Rise of YouTube Podcasts
13:39 – YouTube, Streaming, and Why You Should Show Up
14:19 – How Jamie Helps Break Down Thought Leadership into Podcasts
15:00 – Introducing the WHAT Framework
15:31 – W = Who: Who You Are & Who You’re Talking To
15:47 – H = How: Choosing Platforms & Mediums
16:12 – A = Approach: Unique to Your Industry & Tone
17:05 – T = Transformation: What You Want Audience to Take Away
18:18 – Applying the Framework to Build Confidence
19:41 – Recap: Build Confidence Through Content
20:11 – Weekly Challenge: Post as if the Press is Watching
21:22 – Fresh Voices Needed in Media
21:35 – Share Facts, Not Misinformation
21:48 – Join the Waitlist at OnCamReady.com
21:52 – Bonus Thursday Green Room Pep Talks
22:23 – Closing Thoughts & Stay Connected
WHATCH EPISODES:
#ConfidenceOnCamera #OnCamReady #ContentStrategy #MediaTraining #BuildYourPresence